Medical network - on January 3, as the national policy to encourage the development of Chinese medicine, emphasizes the important position in the slow disease prevention and control of Chinese medicine, good proprietary Chinese medicine market growth. Kang CMH in "2016 China's pharmaceutical industry six big blue terminal medical report, according to the traditional retail pharmacy market scale is close to 120 billion, 2016 proprietary Chinese medicine retail end the overall growth of 8.9%, 6.3% higher than that of chemical medicine overall growth. Intelligent information system key kang CHIS health industry in the city, according to the monitoring data is used to treat headache, market sales of the top ten of the proprietary Chinese medicine, 2016, the total sales of more than 1.16 billion. Sales of the top five containing rhizoma gastrodiae proprietary Chinese medicine, including day shu capsule, headache ning capsules, rhizoma gastrodiae brain awake brain capsule, tongtian oral liquid, town ning capsules total sales of 838 million, accounting for 72.2% of the top 10 total sales. Of gastrodia elata refreshing capsule 2015 full-year sales growth of 67.16% year-on-year, rapid growth.
Gastrodia elata refreshing capsule is yunnan transcribing hall of one of the patented product. Yunnan kyrgyz church belonging forever a-share listed companies Hansen pharmaceutical, gastrodia elata refreshing capsule item expected revenue $2016.
The scope of ten kinds of proprietary Chinese medicine indications and comparison, most proprietary Chinese medicine through channel dredging, promoting blood circulation to remove blood stasis treatment of a headache. Gastrodia elata refreshing capsule instead, t2dm, the pain was achieved by nourishing liver and kidney, caused by kidney deficiency of headache dizziness, memory loss, such as insomnia, unresponsive, tinnitus, lumbar acid, complications, treatment. Gastrodia elata refreshing capsule exquisite "hepatorenal homology" in TCM concept, clear differentiation positioning strategy in similar proprietary Chinese medicine products. In addition, through the control of the pin in the retail terminal for "intensive cultivation", also help gastrodia elata refreshing capsule item fast growth.
Main "refreshing" appeal, direct group of pain points
Traditional Chinese medicine the mainstream view, the human body the hepatorenal homology in the five zang-organs. "Hepatorenal homology" view, liver stores blood, pathogenic factor, kidney essence, the main Tibetan closed, hepatorenal JingXie alternate. Human liver and kidney deficiency, easy to cause such as white surface flatness, lip color pale, dizziness, tinnitus, dry eye, eye, heart palpitations insomnia, much dream easily frightened, menstruation to be not moved, amenorrhea, lumbar acid by less fatigue, five upset hot, red tongue, pulse fine external conditions such as the human body.
A database of ten thousand collection of the "headache" of disease of traditional Chinese medicine examination distinguishes between "is pointed out that there are many factors that can trigger a" headache ", Chinese medicine, western medicine on the understanding of the "headache" difference is obvious. The source of traditional Chinese medicine thinks "headache" out in the "viscera internal injuries," think local organic disease exploration is the "culprit" of the "headache". The doctor of traditional Chinese medicine and western medicine on the understanding of the "headache", leading to different treatment "headache".
Gastrodia elata refreshing capsule product positioning, follow is the mainstream of "liver and kidney homologous" concept in TCM. Compared with the ten "headache" indications of proprietary Chinese medicine, found that rhizoma gastrodiae refreshing capsule in "nourishing liver and kidney, only strengthen the pain", "hepatorenal homology" in TCM concept clear differentiation positioning, attaches great importance to the whole, the concept of "root" of the traditional Chinese medicine a clear-cut stand.
According to understand, yunnan and transcribing hall of gastrodia elata refreshing capsule formula, family QiJiGuang shackled by medicine to treat brain dementia and "white veins disease" (mouth eyes skewed, numbness of limbs, hemiplegia, aphasia, tremor, mental retardation, etc.) of "the six flavors brain dementia". The first affiliated hospital of yunnan college of traditional Chinese medicine clinical contrast test showed that the products are widely applicable people, with a headache, dizziness, tinnitus, insomnia, memory loss, slow early brain diseases such as middle-aged and old people, has been suffering from stroke, brain atrophy, cerebral palsy, older population of serious diseases such as Parkinson's, alzheimer's disease, have the symptom such as insomnia, memory loss, slow to respond to the student body, an informal and often mental work for a long time of jinling, white-collar crowd effect is obvious. It is important to note that the children, pregnant women and nursing mothers are prohibited.
In addition, the level of proprietary Chinese medicine raw materials, such as quality attribute is closely related to drug efficacy. Gastrodia elata refreshing capsule formula of gastrodia elata raw materials, from the origin geographical protection products, national geographical indication protection products - zhaotong gastrodia elata. Unique formula, selection of many kinds of rare medicinal herbs, also made in the same containing rhizoma gastrodiae rhizoma gastrodiae refreshing capsule proprietary Chinese medicine products in unique "memory" and "slow" treatment efficacy.
Terminal "intensive cultivation", accused of pin out of the "high"
In order to adapt to the current complicated medical policy situation and market competition, gastrodia elata refreshing capsule of yunnan and kyrgyz church pharmaceutical start marketing reform in 2014. Through marketing system reconstruction, the establishment of the modern marketing management system, formed a clear responsibilities, division of labor cooperation marketing "regulars". For partners, always kyrgyz church in order to realize enterprise current situation, fit both sides interest, can achieve a tight supply of long-term strategic cooperation model.
Gastrodia elata refreshing capsule, for example, yong kyrgyz church pharmaceutical in the process of market development cooperation, has a perfect operation strategy. The first is "restricted area". Gastrodia elata refreshing capsule for regional investment and put on record on the terminal sales, promised in a limited area or terminal, only to an exclusive operating agent. The second is "limit price". Companies to ensure that the product price is unified, no matter which supply to the agent, will have the same price system, including the settlement price, supply price, cost, price, retail price, etc. Through the price system complete, let partners to earn a reasonable profit.
It is understood that in order to ensure the terminal market development work orderly, yong kyrgyz church pharmaceutical very pay attention to market protection and control terminal order. Through joint form of rewards and punishments, the parent company to form a third party in the supervision, terminal help terminal market order control, to ensure that terminal problems timely, fair and impartial treatment.
In the process of market development, always kyrgyz church pharmaceutical also will continue to provide the best service and support to partners, including share advanced model market experience and professional academic promotion, enterprise and product publicity, promotion of management, finally realizes the enterprise and partners grow together, mutually beneficial win-win situation. |
