Medical network - February 3 recently, the ministry of commerce issued the national medicine circulation industry development planning (2016-2020), has been clear about the efficient allocation of resources, to guide the medicine circulation industry building in urban and rural medicine circulation network, gradually enhance industry concentration. By 2020, to form a unified, open, competitive and orderly, centering on network layout optimization, high efficiency, safety, convenience and circulation, the masses benefit from modern medicine circulation system.
"In terms of overall goal, the key lies in the" modern "two characters. In other words, to use modern logistics and information technology, the development of pharmaceutical chain management and collaborative logistics and medical e-commerce modern medicine circulation mode, such as drug supply chain integration management, health management and other modern service function." The ministry of commerce said, head of the department of market order, this to further promote the transformation and upgrading of China's medicine circulation industry, and guide the reform and development of medicine circulation enterprises, promote the drug circulation modernization is of great significance.
Economic daily reporter learned that the planning, and specifically, in 2020, formed to foster a batch of network covering the whole country, large pharmaceutical circulation enterprises of high intensive and information technology degree. At the same time, support drug distribution enterprises and medical institutions and health care department, e-commerce enterprises to carry out the medical electrical business services, provide patients with over-the-counter "net book (medicine) store take" "net book (medicine) shop" and convenient services, promote the development of online fusion. This means that the medical electrical contractor will new opportunity for development.
Medical electrical business in our country has six consecutive years of strong growth. , according to kang CMH data in 2015, the overall sales of China's online pharmacies scale up to 11 billion yuan, up 52.8% from 2014. Among them, the drug scale up to 3 billion yuan, in online pharmacy business accounted for 27.3%, a 57.9% growth in 2014. Is expected in 2016 online pharmacies in category trade scale will reach 16 billion yuan, up 45.5% from a year earlier, drug single rose to 4 billion yuan.
Although in July 2016, the state drug supervision administration stopped Internet third-party platform online pharmacy retail pilot work, but it has already got B certificate, C certificate online pharmacy enterprise qualification, is not much influence, specification after the market will bring a bigger bonus to regular medical electrical business, creating a new "blue ocean". It is understood that the third party platform, though not directly carry out drug deal, but can show online pharmacies for drug, when the user click the buy will jump straight to the pharmacy website deal. Industry experts YanXiao believes that in the future, as consumers self health care consciousness enhancement, and the expansion of the number of online consumer crowd, the Internet technology and modern logistics will be the medicine circulation enterprises an important way to enhance competitiveness.
In various policy, driven by a lot of drug retail chain enterprises have set up their own Internet docking platform. Such as good medicine pharmacy in jingdong, Tmall platform are opened its flagship store, launch the marketing of the entire network coverage, has realized the integration of online, "online pharmacies + entities pharmacy" mode. To cooperate the O2O layout of jiuzhou company, good medicine pharmacy was announced a few days ago, plan rings increase within 30 stores in Beijing this year, in the core area of the city "24-hour delivery, 1 hour will reach" online linkage effect.
Industry experts said, with "planning" and so on a series of policies to the ground, "much starker choices-and graver consequences-in" period, the large medicine circulation enterprises will be available through the merger and reorganization, financing, issuing bonds and other way to speed up the integration and expansion, renhe pharmaceutical a batch of earlier layout medicine O2O business such as pharmaceutical companies are expected to continue to eat cake "Internet + medicine industry, this means that comply with the industry development trend of medicine circulation enterprises are expected to get more than the growth of the industry growth rate, those who stick to traditional forms of enterprises will be eliminated. |
