Medical net July 24th familiar with the DR industry knows, this few years, saliva war too much. As the upstream supplier of DR, we are not just looking at the lively, but rather tangled and painful.
A complete industrial chain should be in a benign competitive environment. 4 to 5 years ago, DR ushered in a period of development of gold industry, the push during the national revolution to upgrade, we as a core component suppliers, all aspects of the operating costs are relatively low, natural good profits. However, in the past 13 years, this industry, which is not very small, can be said to be in flames of war, and both are non-innovative competition, relying on price war against bases. The downstream price has come down and we can only be forced to follow suit. In 14 years, we began to push the product of dynamic DR. In fact, I personally think this product gave the industry hope and new opportunities for us.
Dynamic DR, not just a new product, but a new category, is a new technology revolution, saying that he is the industry's lifeline, cannot be overdone. The person who does not understand, probably every day will be blind to dynamic DR's true and false argument. In fact, at present the focus of the war is in this "real fake argument". As an upstream supplier, I personally feel that there needs to be genuine literacy in the industry from the whole industry. Not only to user literacy, but also to our downstream vendors literacy, to us as the core component supplier literacy.
To say a product is true, there must be a standard. I read a lot of articles to argue, like evil daughter-in-law to scold the street, make a scene. So far, the industry has not defined dynamic DR, so many daughters-in-law seem to understand it, but enough is enough. Personally, I think there are a few standards that I think should be a consensus.
First, does a new technology really have clinical applications?
Second, can these functions really solve clinical problems?
Third, is there a growing number of users?
Fourth, does the technology have wider development space?
First, does dynamic imaging really have clinical applications?
The industry has the conscience, knows the product, knows the application of the product should be clear, the dynamic DR's most core application lies in the accurate diagnosis, it has a variety of clinical application function. For example, we are familiar with "visual positioning high inventory, high definition film, large surface perspective, video storage playback, visual contrast, automatic exposure control, full-body splicing".
These functions used to require multiple devices to implement, and now a device has integrated applications for multiple functions. This is not a simple integration, but a technological breakthrough. Because the don't like double bed double tube, simple Shared a high voltage generator, also don't like together the gastrointestinal machine and tablet, but use, is a dynamic detector, achieved all the functions. Functionally, dynamic DR is all the functions that are required for clinical use.
Second, can these functions really solve the clinical problems?
The various functions of dynamic DR were analyzed, and how was it performed clinically? On the surface, dynamic DR does have some static DR properties and some of the properties of the gastrointestinal machine. However, the static DR in the past is a blind racquet, which relies more on the experience of the technician. The gastrointestinal machine is small, the contrast is too low, the pixel is poor, it is not good for accurate positioning, only some general lesions are used for extensive examination. Dynamic DR integrates two functions, and higher than the two. It is reflected in the perspective of the perspective, then the real-time high inventory, so as to solve the blind shooting problem, the film is more accurate; The fuzzy positioning problem was solved by reducing the observation time and reducing the dose, and the high inventory of the lesion area. For example, the application of dynamic DR in esophagotracheal fistula inspection, dynamic DR has a large surface perspective, transient high inventory, video image playback, and drawing frame. In the esophageal iodine contrast examination, the image of the lesion can be captured in real time due to the rapid velocity of the contrast agent. Some patients due to choking cough obviously, should not be repeatedly check, the function of the dynamic DR video playback, image frame, to collect images characteristic diagnosis, more can avoid iatrogenic injuries, ensure medical safety.
Third, is there more and more dynamic DR product users?
China ipsos in every month follow up sales of digital imaging equipment in China, from elsewhere in the statistical data, we found that in 2014, the overall total number of dynamic DR development is less, but speed is relatively fast. Of course, there is the role of corporate marketing. In 2015, there were more and more manufacturers of dynamic DR, and the number of sales was also increasing geometrically, and the sales volume of domestic manufacturers exceeded 500. In 2016, a company in shenzhen sold hundreds of its dynamic DR sales, and in 2017, the company's sales volume is nearly a thousand. Judging from the number of manufacturers and the number of enterprises entering the field, this product has passed the death trap of new product promotion and entered the stage of development. According to the analysis of the hierarchy of users can be found that at present the product to a pyramid sales model in the past, in the big three, county people's hospital, grassroots public hospitals and private hospitals have users, overall retention rate and ratio is roughly the same number of each level hospital, show that the products are accepted by all kinds of hospitals at the same time, the tide and trend of the technology of profile reflects its are consistent, also illustrates the price is more advantage.
Fourth, is there a broader space for dynamic imaging?
Another important aspect of a technology is whether or not there is a future that can be further innovated. There is no sudden technological breakthrough in the world, and how to change it is based on existing technologies. Dynamic DR imaging technology, the current can solve the problem of blind shoot, can solve the problem of small wide imaging, etc., but for the need of fast 3 d imaging in clinical demand is growing, and dynamic DR in fusion of CT technology, there has been a major breakthrough, it is the development direction of industry are bullish. Of course, dynamic DR can also be developed into the direction of DSA function and intelligent application. These directions are still being explored and there is no industry consensus. In summary, dynamic DR is the technical innovation of static DR and digital gastrointestinal machine, and it is also the basis of new technological breakthrough.
Based on the above cognition, we find that dynamic DR is a development trend, which has become a more general point of view. However, there is also a debate about the technology path, which is called CCD technology and tablet technology. At present, the industry is more and more enterprise application flat-panel detector technology, this is the result of national household materials and technology, a lot of assembling production enterprises adopt imported brands such as thales & varian. Needless to say, at present there is no one in China that can actually produce dynamic tablet.
There are three reasons for attacking CCD: first, we don't understand the CCD at all, and the classification of CCD is not clear, which is confused with the separation of the CCD and full frame CCD. The second is envy and jealousy, the good selling, the natural impact to other friendly market survival space, the war of saliva has always been from this; Third, because of fear. As the industry becomes more and more concentrated, the Matthew effect is getting worse and worse, and no one wants to quit in the game of life and death. It is not surprising that these three reasons lead to the concentration of CCD.
Hope DR industry comprehensive analysis of the different industrial chain of each link of the friend, to be able to calm down and reduce the saliva battle, dynamic DR is tide and trend, should put more focus on technology and product innovation, so as to win the future. |
