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The household medical device market wins three elements
 
Author:中國銘鉉 企劃部  Release Time:2017-8-29 12:08:08  Number Browse:787
 
Medical network - on August 29, recently, according to a study by a Japanese household YiXie brand omron in jilin province people's hospital ache branch jointly carried out, in view of the omron low-frequency therapeutic apparatus of HV F1200, HV F020 effectiveness evaluation of the clinical data of two models.A total of 102 patients were tracked in real time, including periarthritis of the shoulder, cervical spondylosis, lumbar disc herniation, muscular fatigue and cutaneous nerve injury.

Two months of clinical results showed that 22 cases were cured, 62 were cured, 18 were invalid and 82.35 percent were effective, which further increased the clinical data of the products in the real world.

The project principal, jilin province people's hospital ache branch director Wu Dasheng said: "omron low-frequency therapeutic apparatus of HV - F1200 applicable to the relevant departments in hospitals to aid in the treatment of soft wound disease, HV - F020 generally applies to family care, especially the bend and the younger generation."

Upgrade of household medical expenses

The reporter understands, low-frequency therapy instrument as modern electronics, magnetic therapy and traditional Chinese medicine meridian study, a new type of physical therapy instrument, and combining the zang-fu went into people's horizons in the early 1970 s, related products has been completed the old and the new change in appearance and core technology, has become increasingly effective and safe.

Image point, muscles, nerves, etc all make themselves feel very faint low-frequency current, this is called "biological electric current", the principle of low frequency therapy is to cut off the bioelectricity, flow to the brain "door" of conduction block pain sends messages to the brain, the healer will not plagued by chronic pain.

National, china-japan friendship hospital, director of the centre for the study of pain pain diagnosis and treatment of FanBiFa told medicine economic newspaper reporter, as the subjects pay more and more attention to the social disease of pain and pain, and pain has been listed as the blood pressure, respiration, pulse and body temperature after the fifth largest vital signs.The pain level is divided into 1-10 levels, and patients should actively seek treatment for pain when they exceed two levels.In fact, 95% of the pain is achieved through hospital treatment and self-care.

According to expert introduction, in view of the contemporary treatments including many kinds of pain, such as drug therapy, neurons therapy, surgical therapy, physical therapy, physical therapy, including light, temperature, cooling, water, massage, traction, electrical and other treatments, including electrical household + (frequency) therapy progress is the most mature.

That is to say, in view of the indications, buy low frequency therapeutic apparatus of consumers can be in the home environment, through the study of instruction, independently complete care and auxiliary treatment of soft tissue injuries, periarthritis of shoulder, strain of lumbar muscles, relieve symptoms.Among them, the professional household products that have the registration and approval of the regulatory authorities are the first choice for self-care because of its safe, effective, simple and compact operation.

In recent years, our country pay more and more attention to promote the improvement of citizens' personal health literacy, proposed "the efforts of all-round, the whole cycle to ensure people's health," such as the goal, especially the "healthy China 2030" planning outline also made clear that individual health responsibility must be strengthened.

The personage inside course of study points out, self care and self-medication, can not only promote people through positive and healthy lifestyle to prevent disease and improve the quality of life, the purpose of making prevalence fell, the recovery rate of increase, personal and health care system more be able to save a certain number of medical expenses.

Winning factor

The reporter understands that the technical threshold of household medical equipment is low, the audience group is wide.With the spread of health knowledge, it will gradually become a household staple.

Unlike large hospitals with medical devices, home medical devices not only have the characteristics of medical devices, but also produce the consumer products similar to household appliances -- consumers have the right to choose their own rights.In this context, brand trust, product professionalism and effectiveness have become the core competitiveness of the company's development and the three main factors for the company's development.

At present, China's high-end and personalized service demands are becoming more and more strong, which has led Chinese consumers to start searching and choosing high-quality health products and services.

People from Beijing huatong commercial information co., LTD., according to the survey data of low frequency therapy apparatus in the retail pharmacy sales increased by 118% from 2015, in the growth of the sales channel is more rapid, achieve the growth of 230%.

According to the 2016 sales data of omron medical devices, its low-frequency therapeutic device has achieved a sales growth of 341%, with the network channel increasing by four times.In the 2016 "double eleven" sale, the total sales volume of omron low-frequency products hv-f020 was 10,000.Omron health medical 宍 households, general manager of respective confessed: "omron with electronic sphygmomanometer products for the overwhelming majority of consumers are familiar with, in the field of low frequency therapeutic apparatus can outperform the market, all thanks to the broad masses of consumers to the brand and product professional trust."

To this, the personage inside course of study also pointed out in the field of marketing, low frequency therapeutic apparatus production and circulation enterprises should also strengthen the layout of the accessibility in the future, and provide consumers with a reasonable price and convenient way to purchase products, builds the good soil self-care.
 
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