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To break the market access rules Chinese drug companies to "unity" in Africa
 
Author:中國銘鉉 企劃部  Release Time:2016-11-24 8:36:11  Number Browse:1068
 

Medical network - on November 23 side hope to expand the market, be badly in need of drugs and medical devices. China and Africa cooperation to promote on health?

On November 22, "the central African hand in hand, to improve accessibility of medical product" seminar (hereinafter referred to as the "workshop"). Meeting, international exchange center and the china-africa development fund co., LTD., China's regenerative medicine international co., LTD., and other enterprises with the enterprises and institutions, a total of five medicine industry cooperation agreement signed. Understands the 21st century economic report, by private contact, attending enterprises is expected to directly take orders of Africa.

National health and family planning commission, said li bin, director of the future period, China will support China's pharmaceutical enterprises into Africa, speed up technology transfer and pharmaceutical production localization, to the African people to provide accessible, reliable, and affordable medical products.

"Hope African countries provide standards, certification, customs clearance and so on trade facilitation, formulate encourage central enterprises to the preferential policies of the joint venture cooperation, promote more suitable for pharmaceutical products benefit of African people at an early date." Li bin said.

The three major problems

Despite China's pharmaceutical enterprises to exploit the African market is not new, but according to the 21st century economic report reporter understanding, pharmaceutical enterprises in China has not really "posh" into Africa.

"For a long time, africans underserved, get basic medical and health security problem has not been effectively solved." The Africa department of the ministry of foreign affairs, tian Lin loose speech at the seminar.

, it seems to add pine forest "in the standard of developed countries in Africa pharmaceutical production and market access standards and technical barriers, seriously hindered the African medical and drug accessibility."

In fact, including access standards, information asymmetry, is sensitive to price, plagued by Chinese companies.

Chinese medicine and health products import and export chamber of commerce, vice President of Xu Ming told 21st century economic report, hinder the pharmaceutical enterprises in China into Africa's primary problem is the serious information asymmetry of Chinese enterprises is still not clear what is really need products in Africa.

Rise in domestic in recent years, the focus of large medical equipment production of jiangsu United States medical Ma Qiyuan chairman, told reporters that due to the limited ability to pay, African countries is sensitive for the product price.

Ma Qiyuan also told 21st century economic report, based on the weak infrastructure, lack of talents, the technology of the status quo, Africa for the product is easy to use, flexible, and maintenance are put forward with the mature Western Europe, North America market completely different requirements.

More importantly, the main pharmaceutical imports to Africa or Europe and North America, already formed in the course of long-term trade cooperation to the international big companies such as Siemens brand adhesive.

How to become a "pioneer"?

As entered the African market as early as 2003, and has set up four branches in Africa, into more than 50 countries medical equipment enterprises, the attending enterprises in shenzhen mindray has a set of their own experience.

"The most important still is to truly meet the needs of clinical." Mindray, general manager of Africa 汪驥 Li told 21st century economic report, due to the medical apparatus and instruments is an r&d driven, mindray seize the characteristics of areas of improvement in a multinational company give up innovation seize market.

Based on Africa, for example, nearly 50% of the present situation of the regional medical blank, no doctors, mindray developed a portable color ultrasound, the doctors can carry the equipment to do touring the ultrasound.

Problem is how to solve the problem of asymmetric information, find the real clinical requirements and through the research and development to meet requirements?

"We set up in many countries of Africa expert advisers, are also hired a number of local employees." 汪驥 Li told 21st century economic report, these researchers are reliable sources of information, can help the company to provide accurate demand information.

Seek "means" + "localization"

"A lot of Chinese medicine enterprises in Africa, but the problem is that fragmentation, not" posh "into", Xu Ming told reporters.

"Posh" means that the enterprise "unity", through the complementary advantages, the open market. In addition, the "social" also requires pharmaceutical enterprise in the form of "industrial chain" on a ring to go out, rather than fight alone.

Enterprise demand for "unity". Ma Qiyuan told 21st century economic report, just at this conference, several companies head are very actively seek cooperation, hope to be able to export packaging size equipment. As in the rapidly rising domestic medical enterprises in recent years, Shanghai united seeking similar opportunities.

"The current means of or spontaneous." Vice President of united shadow MiaoHong told 21st century economic report. Ma Qiyuan also hope to have the government organization or industry association can be complementary enterprises reached cooperation.

For pharmaceutical products production and localization "industrial chain" form abroad, different types of companies have a different view.

Li told 21st century economic report, as a manufacturer of small and medium-sized enterprises, companies have more power, relying on strong pearl river delta manufacturing base to complete production temporarily won't consider a factory in Africa.

But in production of large equipment based jiangsu United States are completely different. "A container, mindray can hold 100 devices, and we can only put a. Transportation cost is completely different." Ma Qiyuan said.

In addition, because of the large size of the population of a large equipment services, geographic range, large equipment can't afford to "bad". Once the large equipment fails, if the remote solution cannot be solved, also need to have local technicians do later maintenance.

"If in a local factory, then workers will grow up to be engineers, to the operation of the equipment, service and maintenance is good", said Ma Qiyuan.

Ma Qiyuan said the existing several African countries to the United States olive branch, France also integrated national market conditions, finally the selection criteria is the most favorable countries fall to the ground.

Over the 21st century economic report of the intention to develop the African market are emphasized to the reporter, head of enterprise, it is undeniable that there is a huge market potential in Africa, but at present, according to the infrastructure, the country's economic development level and ability to pay, talent technology and other specific conditions to determine where "the real market".

 
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