Medical network on December 13 - which groups more interested in fitness? What kind of group are more willing to throw money "haze" resistance? What kind of health food is best "gold"? What kind of the most popular health food? ...... In taobao double 12 on the eve of the ali health on December 9, in "2016 China. Sanya fashion health industry summit" on the official launch "big fashion healthy consumption survey" (hereinafter referred to as the "survey"), to this "revelation" one by one.
Running, swimming, apparatus and instruments, yoga... In recent years, a fitness craze swept urban white-collar gens. Among them, the running is undoubtedly the most popular sport. "Investigation", according to the "friends of the investment in running gear, running shoes and a running machine is the most favourite. The survey also found that, in a lot of fitness enthusiasts take the protein powder, women shoppers are mainly concentrated in 26-35 years old the age range, and male buyers are concentrated in the 18-35 interval period.
With the improvement of people's living standard, more and more consumer to health tonic foods. The survey shows that on the online shopping of health food, enhance immunity in the top of the sales amount of the health food, the second is to reduce weight and vitamin supplement health food. Tonic, January (Spring Festival) is of the best selling gelatin/solid yuan cream and honey, as the weather gets warmer, "smoked winter to fill the" glue paste quickly replaced by the bird's nest, which ranks among the most popular summer then nourishing products.
Lifestyle changes also affect people's habits with the eye. According to the survey, to buy slow and type the number of ophthalmic products accounted for the highest. Analysis thinks, with the advent of the era of "reading" screen, people put more focus on mobile phones, computers and electronic devices such as tablets, causing symptoms such as dry eyes, swelling, unstable vision appear in more and more people.
In recent years, in the face of China more air pollution, masks and air purifier became more and more people online shopping "at". The survey shows that on the two categories of consumption, most people spend on 31-35 years old of this age range.
Not surprisingly, the city such as Beijing, Shanghai, tianjin, online purchase masks and the amount of air purifier is located in the forefront. Among them, the people in Beijing on the masks and air purifier inputs, the largest amount of online shopping than "second" Shanghai nearly doubled. Is a notable phenomenon, the ancient capital of xi 'an in masks and per capita consumption amount in air purifiers are leading the way.
In terms of safe sex, the survey shows that in the choice of contraceptive methods, 22, and people under the age of emergency contraception permeability compared with other age groups (the number of online condom/birth control pills at the age of taobao users share) is higher, and 23 to 34 age crowd of lasting effect birth control pills and condoms permeability is higher.
"We observed in 22 under the age of the population of the age, perhaps because of adolescence, active contraception preparation, the safety of the need to strengthen the safety education of this stage of people." Ali, director of the center for health data ling-yun su said.
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