Mutual medical network on December 12 - Internet sales reduced the instruments of circulation, reduce the cost, and the stores of labor, the rent and other fees are rising, in addition, its radiation scope is limited, location is particularly important, most equipment shop is located in the next 3 armour hospital, hospital ecology directly affect the instrument store traffic. "I've always had a electricity dream, but since 2012 has been electricity." One of the most domestic medical equipment shop stores -- a chairman BaiYu recovers at home told reporters.
Since 2012, a rapid development of medical electrical contractor, network convenience for online purchase of home medical equipment such as glucose meter, wheelchair, accepted by more and more people. At the same time, offline medical equipment chain has entered a difficult period, customer churn, product homogeneity, low price, high cost, many medical equipment shop at a loss. In recent months, recovers at home, Kang Linren and parts, such as medical equipment stores began to thaw. On the one hand, it reflected the change of consumption, on the one hand, continuing operations, the transformation of the results is equipment store.
Electricity shock
BaiYu plans to open medical equipment store in 2001, but because of their own lack of funds, and few people optimistic about the industry and other reasons. It was not until 2004 that BaiYuCai first opened with 40000 pieces of recovers at home. "From the established recovers at home that day I will want to do electrical business, company or the scale of dozens of people, some people with the computer, we applied for a few good domain name, such as Chinabed.net, but with no licence, more sales will be review", BaiYu said, "during the period of review the shutters, goods shelves to lose a large part of the passenger flow". Medicine electricity ABC certificate, namely the third party trading platform, drugs wholesale, retail, medicine, electricity net selling equipment, specializing in medical devices and consumer direct selling related sites have not been awarded, which limits the development of recovers at home appliance business.
In 2012, medical electricity through the low price and fast hot style development, it recovers at home to bring a lot of impact.
In plain code marks a price, there is no experience of scene in electricity consumption, consumer psychology is different and offline consumption. Most consumers will be the pursuit of low prices, sales of the products. Offline appliance stores, for example, wheelchair price range from several hundred to several thousand yuan, the highest site sales wheelchair are three or four hundred dollars. From the aspects of material, ergonomics, etc, the price is different lead to different comfort. Recovers at home President Liu Bin thinks, medical apparatus and instruments market in recent years is "bad money after bad money", deported from low-priced product is evident in the high quality goods.
Internet sales reduces the circulation of equipment, reduce the cost and the stores of artificial, rent and other fees are on the rise, in addition, its radiation scope is limited, location is particularly important, most equipment shop is located in the next 3 armour hospital, hospital ecology directly affect the instrument store traffic.
Vendors in the market as the guidance, reduce the high-end medical equipment research and development costs, more production lower prices, further squeezing the living conditions of the store. "The market is so big cake, electricity points off a big piece of", Liu Bin said.
Peak recovers at home has more than three hundred stores, but under the electric business impact, some losses of stores have been shut down, recovers at home today more than 150 stores across the country.
Under the electricity shock, offline stores also in line layout.
2014 first home purchase DE up formally enter the electricity, pharmacy, open big pharmacy CEO xia told reporters, drives on the existing domestic medical equipment market, to slow disease in people with medicine, machinery product portfolio package, in order to get out of the different development road. , recovers at home has it open the large pharmacy invested hundreds of millions of dollars. Recovers at home C round investors its investment, managing director of majesty, said to the reporter's big pharmacy recovers at home is more than 150 stores endorsed, offline resources apart from other medical electrical contractor. Liu Bin also said that the first home of O2O business haven't bedding face is rolled out, the same as the industry, online, offline remains to be mutual drainage breakthrough, and offline stores and ladder open big pharmacy in the product price difference, led to the user groups there are differences.
Adjust the
"First if you want to know what to do," Liu Bin said, do not understand electrical business is a loss.
If offline stores also follow electricity main sale low price product, certainly do not have advantage on cost. To this end, the distinction between the offline store first to consumer groups. Yu Shiliu bing is established for the high-end customers, the planned sale of the goods at a higher price ladder, but also means high quality, high price Liu Bin emphasizes not only is the price of ascension, and commodity quality, use the ascending of feeling, some medical devices use fixed number of year is longer, improper selection will cause harm to the secondary products. The current average price of wheelchair recovers at home in one thousand yuan of above, and before the reform, there are more than one hundred one thousand yuan of the following wheelchair. Lack a "don't know can sell go out, but we underestimate the power of the consumer to upgrade", Liu Bin said, as the consumption idea of the overall change, consumers become more and more pursuit of body feeling, daily necessities and dare to taste a fresh delicacy.
Liu Bin introduction, medical apparatus and instruments goods a price points a points goods, the price is different, its material, design, ergonomics gap, such as bedsore cushion, 2, three hundred dollars to prevent bedsore mat consists of several pipes to rotate pressure aeration way to change the bed mattress contact area to prevent bedsore, while high prices prevent bedsore mat on the material, change the pressure area can reduce the occurrence of bedsore.
However, the change of in-store sales staff is bitter, obviously more difficult than lower prices to sell higher priced goods, in order to carry out the plan, Liu Bin changed in-store sales staff performance and elimination system, the amount of products is to sell high price ladder on the evaluation system.
Store renovation at the same time, from the 2003's generation shop came to today's four generations, recovers at home from the counter put improvement to open shelves, and has carried on the partition, the store also set aside experience zone, encourage consumers to use personally, unified store color scheme. In the finished part of the four generations of the store, the reporter found that one area for philips sleep apnea experience centre, breathing machine by philips, in-store sales staff encourage guests wear attempt, the area at the same time set up tables and chairs rest area. Increased experience interactive zone, at the same time means that the size of the stores need to expand. Instrument display will occupy a large area, most of the store space to display the wheelchair, nursing bed, blood pressure, blood glucose meter and some consumables to the shelves. Partitions, enhance the experience in Kang Linren and Beijing store.
Recovers at home not only to make a choice in stock, and collect customer feedback to the manufacturers, the use of joint with the manufacturers custom, recovers at home to make brands in the future.
Recovers at home also cooperate and pharmacies, build the business. Stores open in first-tier cities and coastal areas, more than its franchisees in three or four line city. The decline in nearly two years, the pace of its stores, Liu Bin requirements outpatient emergency care, in-patient department store location in 3 armour hospital, right opposite sides. Pharmacy to be eligible for health care can buy equipment, brush medicare card BaiYu said can brush health care can significantly on its amount of the help.
Recovers at home since 2009 and the inn in inn into a pharmacy personnel, equipment, use drug store space to carry out sales, at the end of the year in the form of separate accounting cooperation, later because the game stopped selling this kind of cooperation. But so far there are part of a pharmacy collection, cause certain damage to the cash flow.
The resistance and long
BaiYu told reporters, recovers at home at present mainly divided into five major parts: offline online medical electrical code open large pharmacy chains, health, medical equipment leasing company rent treasure, mercy hospital of traditional Chinese medicine and the agent company and rui kang. Five plates are around the patient demand, but at the moment, the link between the mutual effect is not very strong. BaiYu explains the acquisition of the traditional Chinese logic, recovers at home in the hospital after the market slow disease rehabilitation services, in addition to slow disease medication and rehabilitation equipment, rehabilitation services as well as the strategic focus, mercy hospital rehabilitation services will transition, strengthen brand effect in the courtyard, further saves the cost of the whole industry chain.
Including health treasure main business is medical equipment leasing, BaiYu believes that patients were use of medical equipment for a period of time, if you provide leasing can help consumers save money. The personage inside course of study thinks, the development of rental business abroad is better but not applicable in China, because the Chinese and foreign concept is different, the Chinese will want to use this equipment before is still alive, the in the mind may have bad feelings. BaiYu, according to national health rent treasure to set up to wash down the out of stock system, have strict rules for disinfection.
BaiYu told reporters, recovers at home will separate financing, plates, DE open big pharmacy in April to complete B round of funding, and rui kang in angel rounds, offline stores will be independent financing in the future.
Offline store does not mean that the development of the market for a bright, electricity will always exist, the impact of online and offline game will continue. |
