Medical network - Dec. 23, in the past two years, the Internet and the real economy of cross-border integration accelerating, from technological changes, channels, business model, strategic transformation ways, such as the Internet what brings the profound change of the traditional industry? Tencent technology will launch by the end of traditional industry "Internet +" series, the present study involves the financial, real estate, culture, tourism, sports, health, iron and steel, energy, manufacturing, retail and other fields, for the Internet from the perspective of traditional industry practitioners provide valuable analysis and thinking.
The supreme people's court for nearly two days of revised a judicial interpretation, causing concern in the medical industry.
On December 19, the supreme people's court announced the newly revised "the crime of illegal medical practice judicial interpretation", delete the original "personal has not obtained the" practice license of medical institution "start of medical institution" belongs to the rules of the behavior of illegal medical practice.
Physicians in the registered medical institutions, in other words, another place of practicing medicine, or medical practitioners after the resignation, after leaving office, and in any place after retirement of practicing medicine, even if has not obtained the license of medical institution ", also can't again to the crime of illegal medical practice shall be investigated for their criminal responsibility according to law.
Whether it is a public hospital and private hospital, the doctor is one of the core competence of medical institutions, the regulators will gradually the doctor multipoint practice into legal background, the highest judicial interpretation method to update the crime of illegal medical practice, will further relax the doctor group.
This message of good is not only the doctor group, from the Angle of the patients with more means that doctors increased labor way and the increment of medical services, for the whole medical system, especially the private health care system, means more business opportunities and space.
Although in recent years, putian is caused by the other public events affecting the outside perception of private health care system, but in fact, in the capital giants and the power of the Internet many, the face of the public health system is being remodeled.
Constantly release positive regulation level, the health care industry's huge investment prospects, and the Internet brought about by the new technology, are brought into the public health system more possibilities.
In the public health system is slowly changing at the same time, the development of the public health system, to solve the difficulty and high cost of treatment, will also be in real life, more and more influence to each person.
Private health care is not equal to putian
Social capital to run medical is not new, but in the past two years, the public medical industry presented a more rapid development momentum.
According to the personage inside course of study introduces, in the last two years the rapid development of the public medical power, putian is the mainstream of power is no longer private hospitals. Regulators release positive is a major reason.
On January 9, 2014, the national health and family planning commission, the state administration of traditional Chinese medicine jointly issued "several opinions on speed up the development of social do medical, priority support social capital held non-profit medical institutions, to speed up the formation of non-profit medical institutions as main body, for-profit medical institutions to complement of social medical system.
In 2015, and the general office of the state council issued "about promoting social notice do health to speed up the development of a number of policies and measures, regulations related administrative departments at all levels must, in accordance with the principle of" either banned or into the "comprehensive cleaning, cancel the unreasonable pre-approval, integrate social do medical institutions, professional engineer license approval process, such as further defined and shorten time limit for examination and approval, shall not set up a new front for examination and approval matters or improve the examination and approval conditions, social do medical institutions shall not be restricted business nature, encourage conditional place relevant formalities for bidding for the medical institutions to provide one-stop service.
Loosen policy and the emergence of the public medical institutions in the past two years ushered in the rapid growth.
As the pioneer of the early in the health care industry layout, China resources medical, citic, phoenix health, Peking University health and fosun medicine known as China's top five medical investment, and the beginning of the year, industry has release the signal integration upgrades.
On May 3rd, phoenix medical group with citic medical health industry group co., LTD. Is its assets and rights and interests of the target company into phoenix medical related matters signed the strategic cooperation project and asset injection terms in the book. This is medical phoenix after April 8 and CRC medical m&a marriage within one month of the second central enterprises.
Huarun medical with citic to compete for the two state of medical health industry investment, has a stake in phoenix after medical, China resources phoenix medical group will operate a total of 109 medical institutions and three endowment institutions, including nine tertiary hospitals, 12 secondary hospital, 34 level hospitals and 54 community medical institutions, and combined actual medical institutions open beds of about 12480 pieces, for the calculation of Asia's biggest by the number of operating beds hospital group.
In addition to CRC, citic, such capital predators and Peking University medical couplet of this kind of medicine, risk investment are also actively vying for the industry, such as sequoia's $300 million invested in Beijing children's hospital of Kyoto, and said to accept compensate for three years.
Other drug firms, insurance companies, property companies, etc., are also in the field of health care layout. Such as the letter states pharmaceutical new civilian battalion hospital, sun life insurance investment is 1.198 billion yuan holdings, shandong weifang sunshine harmony hospital, wanda group will invest 15 billion yuan in Shanghai, chengdu, Qingdao construction three called the wanda international hospital comprehensive international hospital, etc.
And started with roving doctor, growing on a shoestring, rolling development of putian is different, the public health of this group of players capital is abundant, pay attention to long-term returns, so pay more attention to diagnosis and treatment level and brand reputation, with putian is on the business model and concept difference is very big. Capital predators, drug companies, insurance companies, property company players such as overweight, will reshape the appearance of private health care industry.
Capital generally optimistic about the medical health industry investment prospects, but for the moment, the outside cognition, health care, complicated factors, such as word of mouth, medical level of public hospitals to profit in the short term will not be easy. Among them, the target audience cognition and recognition is still a difficult problem, but for some Internet companies, the contradiction between supply and demand between the public medical just means a new opportunity.
The catalyst from the Internet
This year on February 6, national health development planning commission's official website said in a news release, the Beijing municipal health family planning organization, together with the relevant units to build a fair and orderly medical order, fight ", dealers "eight measures. Source management including unity, cancel the individual doctor manual plus, plus strict management using hospital information system. This affair has led to a large number of mobile medical companies to suspend or close make an appointment.
Drainage for the public medical institutions, to become part of the mobile medical company in the road of the transformation of the public hospitals under the condition of positive fortified choose another road.
Ma Haiping founder a call the doctor in the first place in the circle of friends to forward a revised judicial interpretation of the Supreme Court related news, for the fight in the mobile medical industry for nearly three years of entrepreneurs, this news means a call the doctor in the first half of this year after the transformation model, at the legal level more than a heavy security.
A doctor Ma Haiping founder
Founded in 2014, a call the doctor's main business is providing consultation and after diagnosis expert appointment register (network), etc. The Internet service. Earlier this year, including a unified source management, cancel the individual doctor plus sign by hand, using the hospital information system regulation measures such as strict plus management upgrade, many mobile medical register to cancelled the network business enterprises, the public hospital plus a few blocking channels, a call the doctor choose transformation, will be the main battleground of the registered business, turned to the public hospital.
Ma Haiping thinks, than most doctors in public hospitals spare time for doctors to create a more professional, the service increment of space, for the public institutions to better experts and patients, and for once much-maligned not public medical "name, am", is the trend of the future.
Therefore, whether the public recognition of public medical institutions, with a call the doctor in the future will determine how much the pace of progress.
The reality is not optimistic, the wei is west events that took place in May this year, once tied to putian on behalf of the private health care system to the forefront. This let ordinary people distrust of some civilian battalion hospital again, but in combination with their own understanding of the industry, Ma Haiping is on the development of private medical prospect with confidence, he believes, putian system itself also in evolution, the public medical will be recognized, the public will eventually get the first safeguard the public interests is a private health care system, and call the doctor's efforts is also one of the direction.
Ma Haiping introduction, "from 2014 to now, two years, the number of private hospitals and scale growth almost caught up with in the past ten years, because now has a large-scale capital into the industry and a massive upgrade."
In a mode, call the doctor the doctor the free flow of resources, civilian battalion hospital by the public recognition, is the precondition of its model can truly run through.
Unlike medical bidding baidu, a reservation call doctor mode based on expert as the core platform, baidu bidding guided by the name of the disease. Guided by the name of the disease and guided by experts, determines the user to be able to receive the quality of service.
Although for private medical training is a kind of business model, and the current relatively clear but health Internet prize never ended this way. In fact, the Internet penetration of medical health industry, already from the information level to expand to more chain.
The limitations of Internet + and imagination
On November 24 this year, tencent and arterial network shell research institute jointly issued the "2016 white paper on China's Internet hospital, on the development status of domestic Internet hospital panoramic scanning.
Internet is similar to civilian battalion hospital, hospital is public hospital medical institutions outside of the system, and different from traditional civilian battalion hospital, hospital and the Internet has some new features.
Is the Internet hospital, refers to the Internet in the new application of the medical industry, which include the Internet as the carrier and the technical method of health education, medical information, electronic health records, disease risk evaluation, online consulting, electronic prescription, remote consultation, and remote treatment and rehabilitation, and other forms of health care services.
According to the disclosure of information, the white paper, until November 2016, the national army hospital has expanded to about 36 Internet. Among them, have been implemented landing operations (PC or APP end service entrance), a total of 25 other 11 has publicly announced signing under construction in 2016.
Drafter, tencent, the white paper institute senior expert Zhang Xiaorong told reporters, "the Internet is a new thing, hospital development soon, 2016 was exploding, next year will be more, is currently the primary development stage, the trend is good, but the problem is the industry standard has not been established, the lack of national standards on qualification, is expected to this standard will be available for a year or two."
Unlike a call the doctor, the combination of Internet hospital and health system to go deeper, more upstream of the chain. Offline in the Internet outside the hospital, go also become part of the selection of mobile medical entrepreneurs.
In the face of the current situation of public hospital system data information progress difficult, some online medical services set up offline clinics, trying to build system with curve path to health care reform from the Internet.
In January of this year, to teaching children offline clinic opened in hangzhou, and made some innovations in the operations, such as clinic pharmacy by escrow, doctor's prescription is transferred through the information system to the pharmacy.
Facing the current situation of the public medical resources informatization advance slowly, online medical service providers open offline clinic try self-built system is a good choice, but this new mode still exists, the doctor resource, patient trust, profit model, offline mode can realize the clove garden online medical dream, to be the test of time.
In fact, another attempt to set up offline doctor clinic players spring rain in September this year have gradually shrink. Offline clinics operating personnel have been part of its departure, another part of the spin off to other business units, continue to be responsible for the offline medical resources.
No matter the capital giants or Internet users, the exploration of the public medical rare precedent. But overall, the Internet Denver health industry, together with the social capital outside the public health system to increase supply.
In private hospitals improve efficiency, reduce the cost of management ideas, and doctors practicing under the trend of legalization, more high-quality medical resources will flow more easily, is conducive to raising the level of diagnosis and treatment in private health care system.
And these measures, to solve the problem of medical treatment cost, etc, has more practical significance. |
