The total number of hospitals in the country reached 29,000 by the end of April 2017. There are 12,602 public hospitals and 16,876 private hospitals. Compared with the same period last year, the number of public hospitals decreased by 380, and the number of private hospitals increased by 1,786, spread across 31 provinces, municipalities and autonomous regions. The development of private hospitals has broken the monopoly situation of public hospitals in the medical market and played an irreplaceable role in China's health service system. How to manage private hospitals? This has become a major topic in the development of private hospitals. It concerns not only the hospital's foothold, but also the survival and development of the hospital in market competition. Based on the present situation, what is the impact of dynamic DR on the operation of private hospitals and the future competition in the market?
(a) promotion agent for the positioning of private hospitals
The practice proved: the current small and medium-sized business market positioning of civilian battalion hospital, should be dominated by the main department, on the basis of the general departments, in physical examination for auxiliary, comprehensive development, clear the train of thought of. Choose a project that can give full play to its own advantages and the high demand of the masses and the public hospitals have no time to take care of, and adopt the "misplacement competition" way to establish a brand with its own market competitiveness. Such as using dynamic DR can promote hospital gynecology department, infertility, anorectal specialist, liver specialized subject, such as specialized examination, at the same time with normal chest X-ray examination, medical imaging perspective such as routine screening of the project. Can also, from the perspective of the community health services, in terms of prevention, health care, rehabilitation, walk characteristic specialty as the leading factor, based on basic medical development, completes the solid hardware reserves. Attract the patient through the first-class service and technology, in terms of service, advanced equipment, technology and processes beyond others, global disadvantage to local advantage, from passive to active, is likely to survive and develop themselves.
(2) good helper of hospital brand construction
To establish hospital brand must be advertised through the market to enhance hospital reputation, through the public welfare activities to improve the reputation of the hospital, through the good faith service to shape the loyalty of the hospital, with high-end technology (equipment) introduction to the core brand. The accurate diagnosis of dynamic DR brings the opportunity to the brand of private hospital. As is known to all, represented by dynamic DR's field has formed a trend of precision, civilian battalion hospital now choose dynamic DR brings not only the value of the device itself, in addition, the high grade of experts and the industry of building hospital prominence is inherently good. In addition, the accurate diagnosis of dynamic DR with functional advantage will bring the patient health guarantee, and the publicity and dissemination of the hospital medical skill level will have a positive and far-reaching impact.
(3) responsible for improving the diagnostic level
Hospital reputation is confusion and shortcomings of the private hospitals, and patients to the hospital is based on the recognition of medical level, counterpart departments, fee standards, user experience, such as the overall cognitive. Along with the progress of the society and the development of economy, people's living standards greatly improved, "prevent" has become a new concept of disease control, at the same time for medical check people more hope can one pace reachs the designated position, not only can quickly check, and accurate diagnosis. Dynamic DR is the reliable satisfier of this new requirement. Dynamic DR than traditional DR has the following characteristics: traditional DR filmmaking is two-dimensional images, especially the sternum, the chest of mediastinal heart shadow parts is very difficult to like and ribs under diaphragm overlap accurate diagnosis, in the case of diagnosis of inexperienced physicians misdiagnosis easily happen. Dynamic DR have visual operation function, can be in the perspective of high count and can solve the traditional DR fetal hydrops after cardiac lesions, diaphragmatic myopathy, hidden problems such as fractured ribs and infantile bronchial foreign body check, have qualitative promotion in the diagnostic efficiency and diagnostic level, to enhance the core foundation of hospital reputation.
(4) to improve the profitability of private hospitals
Private hospitals are different from state-run hospitals, and the "self-financing and profit and loss" situation has led to the pursuit of cost control and profitability of private hospitals. Its main input cost is housing rent, decoration, well-paid employment talents, equipment purchase, advertising expenses, etc. Its profitability mainly comes from equipment diagnosis and disease treatment. The dynamic DR is not only a regular film DR, but it has the function of the majority of the device, which can realize the multiple functions of clapping, fluoroscopy and gastroenterography. The purchase of a dynamic DR in private hospitals can reduce the cost of housing due to multiple devices and reduce the human cost of equipment operators, which can kill two birds in a hospital. Dynamic DR, on the other hand, can meet various departments such as physical examination, the digestive internal medicine, gynecology, anorectal specialist to check the clinical application, not only can have both common department routine diagnosis, and can increase the business of the emerging specialty, improve profitability at the same time to the development of private hospitals "specialized subject is given priority to, the general department is complementary" strategy has the vital significance.
To sum up, the influence of dynamic DR on the operation and management of private hospitals can be seen that private hospitals have great potential and can also be used. But want to get long-term development in the competitive market is not an easy thing, only those who are implemented to avoid state-run hospitals make business location, reasonable use of publicity and good faith service system to establish hospital brand image, use of high-end equipment professional business level measures such as civilian battalion hospital, can make one for the road ahead. |
