Medical network - July 7, in recent years, the state issued the strategic plan for development of Chinese medicine (2016-2030) ", the "healthy China 2030" planning outline of the traditional Chinese medicine act "" much starker choices-and graver consequences-in" special planning of scientific and technological innovation of Chinese medicine "and other related policy, the policy document from the national strategy and legal protection level, the development of traditional Chinese medicine referred to the unprecedented height.
This is also the case for chain drugstores. On July 6 in the morning, in the 12th annual meeting and 2017 national pharmacy of Chinese pharmaceutical industry top week held in ", big health into the development of Chinese medicine "as the theme on the BBS of industrial enterprises and retail chain represented their thinking about the development of the industry from different angles. This BBS was co-organized by yunnan pharmaceutical industry association and yunnan bio-valley pharmaceutical co., LTD.
Lin yan and: oral preparation of traditional Chinese medicine is welcome
Lin yan, chairman of yunnan bio-valley pharmaceutical co., LTD
"Policy is good for the long term, but it's still winter." Valley of yunnan biological pharmaceutical co., LTD., chairman of Lin Yan and doing "to grasp the industry share to create a win-win future" theme report analysis, points out that frequent good policy is good medicine, but the classification diagnosis and treatment, according to the disease diagnosis related group to receive payment (DRGS), zero drug addition, medicine proportion, the deepening of reform measures, such as two votes for the pharmaceutical industry to enter the winter.
In the future, in addition to physical therapy, cell biological therapy, monoclonal antibody and high-efficiency targeted drugs will become the mainstream. In the past, the "feast era" of Chinese medicine injection in the hospital has passed, and the products without evidence-based medical evidence will be eliminated. Traditional Chinese medicine will play an important role in the slow disease prevention and control, especially the safe, effective and multicomponent multi targets of synergy, evidence of evidence-based medicine oral preparations of Chinese medicine, in the field of western medicine are not good at or no advantage for rapid growth, in not cure disease, slow disease management (slow disease rehabilitation and prevention of recurrence) play a unique role.
Lamp flower, for example, its main use in common multiple and old disease of heart head blood-vessel, by developing can locate slow disease mainstream market, to create products for cerebrovascular disease and alzheimer's disease indications.
Liu qiong: focus can realize the traditional Chinese medicine dream
Liu qiong, chairman of the st
Holy love pavilion Liu Qiong chairman of traditional Chinese medicine in the drugstore chain of dream "of traditional Chinese medicine in the report stressed that this year July 1, on the implementation of the law of traditional Chinese medicine for the Chinese health industry has brought the infinite vitality. "Chinese medicine dreams need to be focused! The dream of traditional Chinese medicine needs to be very deep! Liu said that the establishment of the museum of traditional Chinese medicine was designed to create a platform for TCM, so that more people can serve traditional Chinese medicine and make more people enjoy the services of traditional Chinese medicine.
In liu's opinion, there are two main differences between chain drugstores and TCM medical institutions. From the perspective of products, the products of chain drugstores are medicines, and the products of TCM medical institutions are diseases. Look from research direction, chain pharmacies research is how to purchase to the marketable products, and medical institutions of traditional Chinese medicine research is how to solve the problem of common people's life and health, even, study how to overcome a difficult disease.
So, what is the traditional Chinese medicine dream of chain stores? Liu qiong started the chain mode of the private Chinese medicine museum, which has been given a solution: either focus on the big health products of the chain drugstore, including the drugstore, such as traditional Chinese medicine. Or focus on the large health products of TCM medical institutions, including traditional Chinese medicine museum (national medicine hall). Of course, we can also focus on the chain store and the traditional Chinese medicine museum.
Liu qiong warns that business chain management is different from the chain of medical institutions. The commercial chain management is market-oriented, to meet the needs of the customers, to achieve the maximization of shareholders' interests, and to occupy the market. However, the chain operation of medical institutions is based on the disease, so as to solve the patient's pain, so as to maximize the value of doctors, so how can we solve the problem of diseases
"There are two principles for realizing the Chinese medicine dream -- focusing on the business of traditional Chinese medicine and the spirit of the heroes of The Times." Liu qiong stressed that the traditional Chinese medicine dream of retail chain stores will be a common effort of the industry.
Liu abundant: in the context of the integration of medical care, chain pharmacies are in urgent need of complete and convenient diagnosis and treatment services
Liu yu, chairman of tegels pharmaceutical group co. LTD
"There's a lot more to the drug store than the management of chronic diseases." , pharmaceutical group co., LTD., chairman of Liu Fengcheng in the discovery of chain pharmacies, pharmacy profit how to grasp the health to keep fusion chance "in the report stressed that prediction for disease in the elderly, health care, convenience of ailment treatment and regulate also attaches great importance to the body. From this point of view, chain drugstores have a more intimate service than community health service centers, which is more convenient and convenient for health access than hospitals.
However, liu said that from the current medical system, hospitals provide medical care services for the main purpose. The nursing home provides the elderly with comprehensive services such as catering, hygiene, life care, health management and recreational activities. Community health service centres in the community provide health and health services to residents with preventive, medical, rehabilitation and health promotion.
"In other words, pharmacies without differentiated value will be the first to be hit from the core competitiveness and differential competition theory." Mr. Liu pointed out that drugstores that do not have access to services are not competitive in the "combination of medical care" opportunities. Pharmacies' health services are based on drugs, and the protection of reasonable profits is the basis of pharmacies' survival. The business scope of the drug store should be centered on the disease prevention, pretreatment, slow disease management and quick treatment of the disease.
, Liu Fengcheng provides a solution: with the help of the Internet and big data form 1 + N + N structure, integrated headquarters for the head office of special network platform and the high quality resources, time, a hierarchy for N equipped with convenient health detection and diagnosis and treatment of department stores, finally ran to N in clinic pharmacy. It is understood that at present he pushed, the health of family health life hall is determined to become a comprehensive solution provider, rely on the professional after-sale service system, to maximize meet customer needs, enhance customer satisfaction and loyalty.
Xu sheng: TCM development cannot deviate from the soul of traditional Chinese medicine
Jianmin group President xu sheng
"I think that in the future, Chinese medicine needs to be developed and enterprises have to play a very important role." Xu sheng, President of jianmin group, said in a report on the development of Chinese medicine in the context of Chinese medicine legislation that there are many opportunities for TCM development, but there are also many problems.
TCM crisis lurks
The rapid development of traditional Chinese medicine is obvious to all: the growth of traditional Chinese medicine industry is growing rapidly and the proportion of Chinese medicine in hospital is very high. The traditional Chinese medicine museum is on the rise. Chinese medicine has also made great progress in overseas development. TCM fever has also become an industry consensus.
However, in xu's view, traditional Chinese medicine is in fact facing a huge crisis. "TCM is now being marginalized by the mainstream medical system." He pointed out that, in terms of production, the research and development of traditional Chinese medicine has entered a period of confusion, and the shoddy construction has further affected the healthy development of the industry. In addition, the modernization of traditional Chinese medicine also deviates from the direction. "single formula particles should not be the main direction of industry development, and traditional Chinese medicine injections cannot be widely abused."
According to xu sheng, the root cause of the problem in TCM is a one-sided materialism and an isolated study of western medicine's harm to traditional Chinese medicine. Now, the absolute pursuit of profit maximization of society is also harmful to traditional Chinese medicine. "For Chinese medicine, 'benefit' is the most important thing."
"The root of the development of traditional Chinese medicine is traditional Chinese medicine, which is the result of the cultural inheritance of the Chinese nation for thousands of years. It is not reasonable to leave the soul of TCM to talk about the material and the active ingredients." Xu sheng stressed that the development of traditional Chinese medicine and the future subject are China, which we need to work together.
In fact, the biggest advantage of traditional Chinese medicine is medicine cure, consists of three big system, including represented by moxibustion, acupuncture meridians medicine, guided by the represented by tuina massage, medicine, represented by pills dispersion paste soup liquid medicine. "Chinese medicine should return to these three areas." Xu believes that the development of traditional Chinese medicine should adhere to the combination of medicine, culture and science. Individualized treatment is the main, universal medicine is complementary; The key is to return traditional Chinese medicine to life style and cure the disease.
Industry outlet speculation
In Xu Sheng view, traditional Chinese medicine industry is way out of the first to advocate cultural regression, needs the combination of materialism and idealism, advocate the industry tongren embrace the heart of fear, and popular culture of traditional Chinese medicine to the whole society.
The diagnosis and treatment mode is returning, and the development of TCM pavilion is also the future direction of the industry. In fact, there is a need for real TCM diagnosis and treatment services, but many Chinese medicine practitioners remain marginalized in the system. Therefore, it is more conducive to the return of traditional Chinese medicine culture to promote the respect and extension of TCM talents. Xu sheng stressed that the TCM pavilion model is a useful complement to the hospital in the system.
The industry wants to develop, talent is indispensable, the talent training mode of traditional Chinese medicine also needs to return, if study classics, teacher's system and so on, also need to have way to wait for innovation of course. We also need to take into consideration the construction of the first workshop, including the construction of medicinal plants, such as the construction of medicinal plants (traceable to the source, standardization), the allocation of rational medicinal materials and the preparation of the ancient process.
In the new economic era, the development of traditional Chinese medicine also has to be supported by new technologies. Such as developing C2M intelligent customization, improving quality, solving the problem of personalized traditional Chinese medicine, and satisfying the needs of modern fast pace lifestyle. Xusheng predicts that the future of smart Chinese pharmacy will become mainstream. At the same time, we should use modern science and technology to promote traditional Chinese medicine. Under the premise of sticking to the bottom line of "real Chinese medicine", the modernization of methods and means, the use of modern detection technology, equipment, materials and so on, through the power of the Internet.
It is also necessary to establish an independent evaluation system for TCM. Xu sheng stressed two points: one is to build an independent evaluation system with the core of "real Chinese medicine". Second, it should not antagonistic medicine and western medicine. It is not a zero-sum game.
Mr. Xu called for better development of the industry, the role of China's traditional Chinese medicine, and the market allocation of resources. Now, of course, the government has begun to act, including a series of policy measures, including multi-point practice, management, and the determination of TCM doctors.
Look from the industry chain of traditional Chinese medicine is, there are a lot of place and space, such as medicinal herbs authentic, resource allocation model, integration, and standardize the slices introduce the meridians medicine, direct medical services of traditional Chinese medicine, the construction of hospital, national physician hall, hall of traditional Chinese medicine, Chinese medicine, h pavilion, drugs from the treatment to the change of preserve one's health, the introduction of intelligent pharmacy and so on.
For all over the country at present the Chinese pavilion, Xu Sheng suggested that TCM pavilion must bear the burden of TCM diagnosis and treatment model regression, must hold true in traditional Chinese medicine, must grasp the user is king era characteristics, to change this value as this.
Xu Sheng stressed that the revival of Chinese civilization is important carrier of Chinese medicine, is one of the most unique and original intellectual property rights of the Chinese nation, traditional Chinese medicine health industry development is an important engine of growth, the Chinese medicine is one of the important breakthrough alleviate elderly Chinese health care burden. Hope our industry colleagues, "rational look at the development of traditional Chinese medicine, down-to-earth, don't cut corners, do not do speculation. The term" do solid work, the more conscience industry ecosystem, there must be a great development of Chinese medicine, each participant will be a huge business opportunity."
Zou kanglu: "dual-brand drive" promotes the traditional Chinese medicine house to cooperate with industry and chain
Zou kanglu, chairman of sichuan drendon pharmaceutical chain co., LTD
Sichuan DE RenTang pharmaceutical chain co., LTD., chairman of Zou Kanglu in the Chinese medicine library and the present situation and development of industry, chain docking "theme report, industry of traditional Chinese medicine (TCM), chain pharmacies and pavilion is as close as lips and teeth, in fact, among the industrial enterprises to provide pavilion of traditional Chinese medicine product, brand and culture support, while Chinese medicine library for clinical diagnosis and cultural inheritance. Chain pharmacies continue to develop the traditional Chinese medicine pavilion because of its stable passenger flow and repeated consumption. The service of chain drugstores is actually rather virtual. Through the service of the traditional Chinese medicine hall, the product category will be more abundant, the passenger flow stability will be enhanced, and the management and health management of slow disease will be able to rely on.
Museum of traditional Chinese medicine, industry, and chain pharmacies through mutual cooperation and support, to form a complex, extend from products to services, led to the integration of the industry, resource optimization, in this process, the industrial chain and Chinese medicine library provides the basis.
However, there is a lack of engagement between industrial and traditional Chinese medicine museums. In the future, how will the TCM museum promote cooperation with industry and chain pharmacies? He suggested that dual brand drivers should be considered, and famous medical stores should be established to adhere to the quality of products. |
