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Medical network on July 18 - the author used in the medicine economic news writing, with the "brick + click on the" on future pharmacy, offline stores and online Internet thought actually already exist. And the idea of "new retail" recently very fire, different people have different understanding about it, different times has a different interpretation on it. Passage, although only less than 10 years, but the Internet and new forms of revolution let everyone like experienced a baptism.
From March 1998, the first online trading success has nearly 20 years, the Internet Tmall "singles day" is a day of trading volume can reach the scale of the more than 1000 one hundred million yuan, so the powerful of electricity energy. Medical electrical business too, from the department in charge of issuing the first Internet drug trading services qualification to January 2017, already has more than 600 (C), medicine, electricity (B2C) market also rose from zero to 28.6 billion yuan in 2016.
Medicine and electricity can be so rapid growth lies in the following features:
It is a low cost, no need for the high rents and artificial cost; Second, wide coverage, a web site is almost global coverage; Three is spreading rapidly, a computer, a mobile phone, as long as can connect to the Internet can buy medicines; Four is convenient, never leave home can buy consumer goods they want.
As mentioned above, medicine, electricity became not beat pattern, that is really the case? Nor is it absolute. Although medical electrical business advantage many, but the disadvantage is also very obvious.
First, the high cost of electricity, although there is no rent and artificial, but as time goes on, a more expensive "guest cost". Second, because the medicine electricity only need oligarchs, so more than 600 qualified companies are to rob the runway, who all don't want to lag behind, to a certain extent last time lead to disorderly price competition, make electrical business gross margin pitifully low, the vast majority of the medical electrical manufacturers is losing money. Third, the professional reasons, because the drug is a special commodity, need the pharmacist counseling and guidance, consumers may not like to buy 3 c products own choice and decision ability, so a lot of goods (especially the prescription drugs) can't through the electricity sales. Although its 4, the shipping is very convenient, but, after all, need 1 to 2 days to get to customers, many a cold, fever, diarrhea, category of emergency drugs can't be purchased from electricity channel. Fifthly, the limitation of the network, causing the image mend again beautiful, all can not truly show physical goods, many goods need to show at the scene of the offline stores will have true feelings. In addition, online cannot provide experience, if consumers buy a wheelchair to experience the comfort, online could not be achieved. Also, there are a lot of health service, the only offline stores and health professional might provide face-to-face service...
As mentioned above, medicine, electricity, though attractive, but it is not perfect, even there are a lot of waiting for you to fill in the "pit". And physical pharmacy this more than a decade has always been criticized, seems to become synonymous with the backward, traditional, admittedly, physical pharmacy disadvantage is obvious, such as high cost, slow development, small covering area, extensive management, the enterprise is not strong, etc., not list one by one, but the entity pharmacy is useless?
Like two sides of the same coin, entities pharmacy has the same vitality, which is why appliances, books, clothing and other industries stores a hit from the Internet giant, but the entity shop is still there. Entities pharmacy in the ever-changing today, also has the existence value, it can provide a good show, goods through the processing of lamplight, through exquisite put, can let its respond, let the consumer feel be clear at a glance. It can provide good experience, stretch strength can sample, glucose meter can try. It can provide comprehensive service (including convenient services, testing services, consulting services, special light, emotional services, etc.), can let the consumer feel at home. It can provide delivery services, physical pharmacy can be used as a distribution center, for around 3 ~ 5 kilometers range of customers to provide door-to-door delivery services.
Remember in 2012 Mr Wang and ma played a bet: ten years later, if the electric business in China's retail market share accounted for 50%, I gave him a $, if you don't have to he also I a. Ma has no summer-planting, just a smile. Although the author is not ma, but estimates can guess the reason why he laughed. Before long, we may have actually it is difficult to distinguish the difference between electricity and entity retail, the so-called "sometimes-complex mix-and-match, I have you.
Maybe in less than 10 years, from 2012 bet to now has 5 years, we have seen the mutual infiltration and closer integration of online and offline. Ma scoured ali group, has been with bailian group, Yintai department of traditional entity giant signed a strategic cooperation agreement; His family's no retail stores, also as "the sometimes-complex mix-and-match, I have you" a try. Liu jingdong system in yong hui supermarket, investment orchard everyday, the offline layout penetrated into every aspect of life.
If one day, after five years truer wang jianlin Ma Yunlai opening match, then who can tell how much do online sales, how much do offline performance? Ali investment box Ma Xian gave birth to belong to an online or offline? Wing fai member experience shop is online or offline? Wanda cinema tickets online offline viewing mode is online or offline?
Entities face before no matter how much electricity shocks are not satisfied, no matter how much electricity for offline accused innocence, now it is time to stop bickering with each other, we both need a sincere hug and cooperation.
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