Medical network - on August 2, recently, by the Chinese health products import and export chamber of commerce (hereinafter referred to as "medicare" chamber of commerce), China's health care medical dressing branch of the chamber of commerce and the solid medical supplies co., LTD to undertake 2017, the 10th China (international) medical consumables conference held in Beijing.
Conference, President of China medical dressing branch, solid medical President jian-quan li said: "in the past decade, medical consumables, especially medical dressing products maintained rapid growth in the international market, Chinese medical consumables enterprises will do a simple product the world first-class, in developed countries such as Europe and the United States, the market with high quality quality footing."
The reporter understands that medical dressings are medical supplies of sanitary materials, which has been a large proportion in China's export trade. At present, the export of medical dressings in China has accounted for more than 20% of the total export volume of medical dressings in the world, and the first three export target markets are Europe, North America and Asia.
But, according to medicare chamber of commerce, according to the 2017 China medical equipment trade data yearbook 2016, exports reached us $2.357 billion in the Chinese medical dressings, fell 9.89% year on year, a drop in exports, the phenomenon such as weakening demand, development way is complicated.
High-end dressing room development space
It is reported that from the mid 1980s to the 1990s, it was the first and second stage of the growth of China's dressing industry. At the beginning of the 21st century, the industry developed into the third stage of deep processing and packaging production. Thanks to market dividend and demographic dividend, many enterprises began to transformation and upgrading, from development of raw materials to do primary to integrated design of products, equipment, plant, more refined products, cost control more extreme, the industrial development to a climax, achieved steady, ogilvy & mather, such as vibration, a batch of leading enterprises.
In recent years, the traditional medical dressings raw cotton price fluctuations to manufacturers caused great influence, in addition, the Chinese medical dressing industry in order pressure, enterprise funds, manpower cost, environmental responsibility, risk control, etc are also facing more or less.
Frontier interdisciplinary research institute professor ting-fei xi pointed out: "in fact, China's traditional export markets demand tends to be saturated, domestic prices rise fairly rapidly, labor, raw materials, freight cost increase, increase export trade offer, has been to the price advantage of domestic medical dressings in the international market competitive advantage is diminishing." In addition, due to the gradual devaluation of the currency of the southeast Asian countries and the low cost of labor and raw materials, the price advantage of its products has gradually emerged, which has seized a certain market.
According to Kalorama, the global market for advanced wound care is now about $7.2 billion, more than twice the market for traditional products, and the segment is rich and fast. The market size of China's wound care market is about 3.3 billion yuan in 2016, and future growth will be mainly driven by the two areas of high wound care and negative pressure drainage.
The solid medical director wang ying is introduced: "driven by global ageing, and he has been a steady rise in patients with chronic wounds, in the case of diabetes, diabetic foot ulcer is the fastest growing chronic disease, 2016 ~ 2021 annual compound growth rate of 5%. In addition, factors such as family care and long-term care institutions also provide the development space for senior wound care and high-end dressings care market.
Unfortunately, the world's four leading foreign companies, Acelity, and xerox, ink-nick and convide have more than 60 per cent of the senior wound care market. Other competitors include more than 40 medical devices and consumables companies, such as 3M, Herman, bayon and youge, and Chinese companies are struggling to break the pattern.
People in the industry analysis, compared with traditional medical dressings, high end dressings technology barriers, domestic enterprises lack of research and development capabilities, product categories and specifications have become the major "bottleneck" of industrial upgrading. In addition, the limitation of domestic hospital charging standards has impeded the development of high-end dressings in China.
Upgrade product competitiveness
Although the medical dressing manufacturing industry faces complex situation and difficulties, many experts in the conference are still optimistic about the prospect of international medical dressing market. The health insurance chamber of commerce professional analysis believes that the current medical dressing market still has huge business opportunities.
To this, medical, President of ogilvy jin-hai cui thinks, in the way of the medical dressing industry transformation and upgrade, export enterprises can take a round of domestic sales, OEM brand, low-end to high-end, extensive fine, extends the industrial chain development strategy, through strategic management, business model, products, technology and equipment and other aspects of continuous innovation, reshape corporate fundamentals.
Wang Yingze said: "the future development of Chinese enterprises should change strategy, from the industrial layout, and the domestic market and overseas market, the focus of quality control at the same time, the breakthrough and innovation in the development of the enterprise must be first."
To this, the analysis of the personage inside course of study, the domestic enterprises to take international market further, must abandon the low value, homogeneity, low price, no brand, such as traditional house, look ahead, conform to the situation, make full use of the national policy support, are trying to improve their own management system at the same time, active innovation, increase investment in research and development, cultivate independent brands, enhance the competitiveness of products in the international market.
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