On September 19, eBay recently launched a special industry report on the issue of "cross-border e-commerce, medical and health care devices". As of the first half of 2017, China's top six export markets for medical devices were the UK, the us, Germany, Australia, Canada and Italy, according to internal data from eBay. Among them, the UK has become the most promising market for Chinese sellers by nearly 60% annual growth.
According to the statistical forecast of Evaluate MedTech of the authoritative organization, the compound annual growth rate of the global medical device market will be higher than that of the same period of GDP in 2016 and 2020, with a high value of 4.1%. The global medical device market will reach $477.5 billion by 2020.
In contrast, Chinese medical device enterprises now exceed 16,000, and the annual export value is 20 billion dollars. But there is still a broad space for development compared with the rapidly growing international demand.
As the world's first online marketplace for open medical devices, eBay is also one of the world's largest online medical device markets. Strong demand for medical devices in the global market has led to the sale of goods on the eBay platform. At present, one professional dental instrument is sold every 10 seconds on the eBay platform, and 1 recovery care appliance and 1 professional surgical equipment are sold every 15 seconds.
"The consumer's strict demand for safety and reliability has long relied on traditional channels for the export of this category," said pang tao, head of product development for eBay greater China. By putting a cross-border electricity retail export business model characteristics, and the world's leading business platform advantage of represented by eBay, the combination of greatly reduced the export of medical equipment industry threshold and huge overseas marketing expenses. In the future, eBay will continue to cultivate the supply chain and value chain of the cross-border retail export industry and pave the way for outstanding Chinese enterprises to build a bridge to the sea.
Sunrise industry faces the future, four trends drive positive
At present, the medical device industry presents four major trends of self-service medical popularization, intelligent medical upgrading, health investment awareness, and silver hair market, and continues to develop rapidly.
Self-help medical popularization: as people living standard is high, the health care system is perfect, ordinary families can also purchase medical equipment to meet the family member's daily medical needs, so that the growing popularity of the self-help health become a kind of demand.
Intelligent medical upgrade: artificial intelligence technology breakthrough will artificial intelligence into the medical apparatus and instruments, and in the field of rehabilitation training and life support has obtained the good clinical application, this trend will be more clear in the future.
Health consciousness enhancement of the investment: the improvement of individual health care at the same time means that the cognition of healthy medical treatment from the extends to the day-to-day care, not cure disease, body function monitoring, and other areas of the "great health", to the appropriate medical equipment demand also increased significantly.
There is a strong demand for silver hair market: the rise in aging has also led to a huge increase in the demand for medical devices that meet the needs of daily life and home care for the elderly, and the silver market has emerged.
Cross-border e-commerce platform to open new routes for export of domestic medical device products
Benefit from the research and development technology and the progress of manufacturing capacity, China's medical equipment industry has formed a complete category, upstream and downstream unicom complete industrial chain, and gradually become a sea fist products made in China. However, the profit margin, high overseas marketing cost and the lag of market information caused by the end consumers are not met by the traditional foreign trade distribution channels. Chinese medical device companies are urged to look for new access to overseas markets.
"We are a company that has been transformed from a traditional foreign trade to a cross-border e-commerce company," says Mr Wei of Beijing jiaxin co., a seller of eBay medical devices. Since launching its business on eBay in 2014, its sales have increased by more than 50 percent a year, and sales in 2016 have topped $15 million. In the future, we plan to invest more in online business, especially in health care.
To better help setting sail more greater China medical equipment enterprises, give full play to its own platform influence of globalization and local eBay cross-border trade team of professional spirit, for medical equipment enterprise transformation cross-border electricity sellers to provide comprehensive support.
Bigger markets, more exposure:
As the pioneer of global e-commerce, eBay through more than 20 years of development established the strong brand influence in the international market, especially in mature markets such as North America, Europe and Australia have extensive customer base. These markets are the main consumer markets for global medical devices. EBay's local site according to the local consumption habits and customs for application of medical equipment products set different classification, convenient local consumer products, the most convenient to search to need provide the seller with more exposure and sales opportunities.
Better logistics, more diversified products:
Many of the products in the medical device category have the characteristics of large volume, complicated installation, difficult to transport and save alone, thus higher requirements for the logistics solution. EBay innovation type to introduce overseas warehouse logistics mode of cross-border electricity retail export industries, solve the long-term problems in the medical devices category sellers, since the seller's sales category will be able to expand to more profitable, market demand more ready instruments and equipment products.
Appendix: the most promising medical device products of eBay's main sites
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