Medical network September 22
The market share of imported brands in China's DR device market fell from 46% in 2014 to 23% in 2016
The market for high-end medical devices has long been monopolized by GPS. The so-called "GPS" is short for general electric, Philips and Siemens for large medical devices. These companies' medical devices are expensive, averaging two to three times as much as domestic equipment, or even higher. Industry insiders say: there are four reasons for the big domestic medical equipment companies to compete with foreign brands: one is that the product line is not rich, and some varieties only have one or two products; Second, domestic shortage of medical device industry professionals; Third, the company is small, and the lack of funds leads to insufficient r&d ability; Fourth, the lack of policy support for state-owned brands makes it difficult to enter the big three hospitals in China. Because 'GPS' is absolutely monopolized in the global market for high-end medical devices, it has absolute control over pricing. The same DR, which sells for $80,000 in the us, is worth up to rmb2m in China. However, with the rise of the domestic medical devices such as lianying, minui, anjian and wandong, the "GPS" monopoly situation is under great pressure. From 2014 to 2016, the market share of imported brands in China's DR equipment market fell from 46% in 2014 to 23% in 2016, according to statistics from an authoritative organization. With the rise of domestic brands, the market share of imported brands will continue to shrink.
The domestic brand DR equipment became the main force
With the constant attention of the government to the primary medical care and the continuous promotion of medical reform, the procurement of DR equipment in China will also have a fast growth period. With the excellent quality of products and reasonable product price, the domestic brand of DR products has become the main product of government procurement. From the analysis of sales records of DR equipment procurement from January 1, 2017, January 1, 2017, 66 of the 170 announcements did not disclose the brand and model of the winning DR equipment. Of the 104 announcements that revealed the brand and model of DR equipment, 63 items were purchased from domestic brand DR products, and only 41 items purchased imported brand products.
In terms of brand distribution, shenzhen anjian technology co., ltd. and huarun wandong medical equipment co., LTD. Are located in the top two of the number of the winning projects. The four foreign brands, Siemens, philips, GE and shimon, are in the third - sixth position in the number of winning bids.
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